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Agentic Commerce and Email: When AI Assistants Do the Shopping
AI shopping assistants now read your promotional emails to make purchase decisions. Here is how to structure offers so agentic commerce tools find and act on them.
Agentic Engine Optimization (AEO) for Email: Structuring Messages for LLMs
Agentic Engine Optimization for email means structuring messages so LLMs can extract, summarize, and act on them. Here is how to do it without losing your brand voice.
Click-Through Rate Decline Post-Gemini: The 4.35% to 3.93% Problem
Industry CTR fell from 4.35% to 3.93% after Gemini rollout. Diagnose whether your drop is AI summaries, list quality, or offer weakness, and what to do.
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Consumer Backlash Against AI in Email: Sending Campaigns Subscribers Actually Want
Subscribers can tell when your email was written by a model with no human touching it. The 2025 data on AI backlash is clearer than most marketers realize, and the fix is not to avoid AI.
Email Subject Line Strategy in 2026: What Gemini Rewards and What It Ignores
Subject line strategy in 2026 has shifted. Gemini rewards specificity and clarity while ignoring curiosity-gap tricks. Here's what actually works now.
From Deliverability to Desirability: Earning a Spot in Gemini's Shortlist
Getting to the inbox was the old goal. Gemini now surfaces a shortlist. Same signals that made programs good historically win. Old tactics, done right.
Front-Loading Email Content: Writing for the First 100 Characters Gemini Reads
Gmail's Gemini reads your first 100 characters first. If those are boilerplate, your AI summary is garbage. Here's how to front-load for the Gemini era.
Gmail AI Summary Cards: How Gemini Rewrites Your Email Before Anyone Opens It
Gmail's Gemini AI generates summary cards from your email before subscribers open it. Here's what the AI prioritizes and how to structure content so the summary works for you.
Gmail's AI Inbox Tab: Preparing for Relevance-Based Sorting Becoming Default
Gmail is shifting inbox tabs from recency to AI-determined relevance. What the signals are, who wins, who loses, and how to audit your placement now.
Gmail's Gemini Era Explained: What Changed in January 2026 for Marketers
Gemini rolled into Gmail for most users by January 2026. Here is what actually changed for marketers, what to stop worrying about, and what now matters more than it used to.
Manage Subscriptions in Gmail: How High-Frequency Senders Get Exposed
Gmail Manage Subscriptions makes bulk unsubscribe trivial and exposes high-frequency senders. What it shows, who gets cut, and how to audit your cadence.
New Engagement Metrics for an AI-Mediated Inbox: Scroll, Dwell, Reply Rate
Opens are compromised. Reply rate, scroll depth, dwell time, and hover are the new signals Gmail AI weighs. Build a proxy measurement framework now.
The End of One-Big-Image Emails: Why Gemini Cannot Read Them
Image-only emails produce no Gemini AI summary, invisible to subscribers before they open. The era of one-big-image emails is ending faster than most brands realize.
Varying the From Field: A New Tactic Against AI Summary Stacking in Gmail
Sending every email from the same From name used to be best practice. In the Gemini era, it can cause AI summary stacking that compresses your brand into a single line subscribers ignore.
Writing Emails for Two Audiences: Humans and the AI Summarizing Them
Every email you send has two readers now: your subscriber and the AI summarizing it. Here is how to write for both without sacrificing brand voice or conversion.