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Featured story Email Marketing

The Open Rate Is Broken: Gmail Auto-Opens and the Metric You Can No Longer Trust

Gmail's AI prefetching inflates open rates with machine-generated events. Your 2026 open rate is not comparable to 2022. Here's what to measure instead.

Apr 15, 2026 Read article

Cold Email Apr 9, 2026

Measuring ROI of Cold Email Campaigns: The Metrics That Actually Matter

Most cold email programs are measured by the wrong metrics. Open rates and reply rates are activity indicators, not business outcomes. Here's how to build a measurement framework that connects cold email effort to revenue — and tells you whether the whole system is actually working.