Email Strategy Articles
Browse our email strategy articles for strategies, checklists, and practical guidance you can apply right away.
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Agentic Commerce and Email: When AI Assistants Do the Shopping
AI shopping assistants now read your promotional emails to make purchase decisions. Here is how to structure offers so agentic commerce tools find and act on them.
Bot Clicks Broke Email Metrics: Building a Reliable Measurement Framework
Security gateways click every link in every email. Here's how to detect bot clicks, what your ESP actually filters, and the metrics you can still trust.
Email Plus SMS Plus WhatsApp Orchestration: Building Journey-First Lifecycle Flows
Build lifecycle flows that use email, SMS, and WhatsApp as distinct instruments, not duplicate channels. Journey-first design, frequency caps, and a cart example.
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Email Subject Line Strategy in 2026: What Gemini Rewards and What It Ignores
Subject line strategy in 2026 has shifted. Gemini rewards specificity and clarity while ignoring curiosity-gap tricks. Here's what actually works now.
How AI Is Changing Transactional vs Promotional Email Separation
Gmail's AI now enforces the line between transactional and promotional email more strictly than ever. Here's how to keep your sends in the right lane.
Quality Over Quantity: Why Fewer Sends Now Outperform High-Volume Programs
Fewer, better-targeted emails now outperform high-volume programs. The 2025-2026 data, why it changed, and how to decide if a planned send is worth running.