Cold Email Marketing or bulk email marketing in the hands of smart marketers can greatly boost your sales and marketing strategy. However, people often need to understand the true purpose of cold emails or give up way too early. That has given the humble yet powerful! Cold email is a bad reputation. Whether you're networking, launching a new product, reaching out to influencers, hiring a team, or growing your customer base, cold email marketing should be in your toolkit. So, where do we find the secret to getting it right? We will guide you with some steps for Cold Email Marketing to help you succeed.
A cold email is an initial email you send to a prospect to start a conversation with them. To fully grasp cold emailing, you reach out to someone you don't know for a particular and legitimate reason. It doesn't have to be related only to sales, as cold emails are used for networking, link building, recruiting, etc.
I want to remind you that the key thing to remember here is to message a person for a legitimate reason. For example, if you're selling CRM software, you won't be emailing a truck driver or anyone who doesn't need a CRM.
Cold email marketing means using email outreach as a channel to accomplish your objectives regularly. As we went through the cold email, meaning a few seconds ago, we're going past sending just one email and setting up things like follow-up emails, sequences, etc.
For cold email deliverability, look at your open rate as a key tool to determine if your message is inboxing. Aim for an open rate of 25% or higher. Anything lower than that indicates that your campaign has serious deliverability issues.
Email deliverability is a set of steps or processes that happen to place your email in someone's inbox. You're mistaken if you believe having a valid email address and hitting the send button means your message is successfully delivered.
I'm going to oversimplify a little here: when you hit send on an email, the ISPs and email servers of your recipient quickly go through a lengthy checklist before allowing you access to an inbox (where you might still get flagged as spam or end up in one of the tabs). They look at:
Deliverability is a moving target, slower-moving than SEO algorithms, but moving nonetheless. Resources like Return Path can help keep you updated.
The worst nightmare of any email campaign is to send out emails and discover they need to be delivered. You worked hard to set everything up, getting a lot of undelivered bounce. What could have gone wrong?
Regarding cold email deliverability, many important aspects must be taken care of before sending that email; otherwise, you risk your message never reaching your recipient. That means missing out on a reply or losing a potential prospect.
Do you think you could avoid the dreaded email bounce? Use these tips to ensure that your emails end up in the recipient's inbox, where they can read, reply, and be easily converted into prospects.
The first and most basic point you need to ponder is to send a maximum of 200 cold emails daily per sending address to maintain good cold email deliverability. The other could be to have ONLY ONE sending address per domain to minimize spam issues, avoid spam contamination and maintain your cold email deliverability. While sending emails, you must remember that putting all your eggs in the same basket is never a good idea. That's taking a big risk for your cold email deliverability. Also, note:
1. Buy several domains (read our Ultimate Deliverability Guide for the best practices).
2. Set up one sending address per domain.
Better cold email deliverability since you send fewer emails per domain because it has a lower risk of spam contamination between your sending addresses and domains. Now that we've learned that one the hard way, save time and money, try this. Another possible way could be to warm each sending address by choosing a good Email Sending service and having a warming activity representing at least 15% of your sending volume.
Email deliverability is like many things in digital marketing. There's no magic formula, but there are best practices you need to follow to give yourself the best chance of success.
When you send a cold email, you must convince the customer and email provider that it's of value. The customer and email provider will use lots of different data to decide. Focus on whether the email makes their inbox and will read it. If your servers are compromised, they will have an easy decision.
If they access your email outreach, they can quickly turn to a trusted domain, which has been blocklisted. People will start hitting the unsubscribe button en masse. Many people's online security will be compromised. You've spent time building a good reputation for your IP address. If your servers are compromised, your deliverability will be compromised.
Deliverability and keeping your servers safe go hand in hand. However, Email verification plays a pivotal role in boosting the deliverability of emails and helping email marketing. We highly recommend you choose the best email service, Bulk Mail Verifier. It is an extremely fast and thorough email verification/list cleanse tool. IOut clients have processed varying data sets, as many as 500,000 emails and as few as 500 at a time, and have consistently been surprised by the speed at which Bulkamilverifier.com provides them.