Best Email Marketing Software

Best Email Marketing Strategies for Small Businesses

Email marketing is one of the most cost-effective marketing strategies for small businesses. It is very important to choose the best email marketing software. According to the Direct Marketing Association, email marketing, on average, sees a 4300 percent return on investment (ROI) for businesses in the United States. Email marketing is easy to manage, gives you full control, and allows you to establish direct contact with your customers. It’s important to understand that most of your email marketing success depends entirely on the email marketing software you choose because it ensures that your emails get delivered. If you choose a free email verifier or email marketing software that is not good enough, you can have a bad experience.

How to Grow Business with Email Marketing Software

You want to grow your business and need email marketing software that’s easy to use, affordable, and will nurture and convert potential customers. It should be simple but with an overwhelming 450+ email marketing tools. With every email marketing company’s website saying the same thing, it’s anything but simple.

To identify the best email marketing software for different businesses, we surveyed 1,782 marketers ranging from small business owners to Fortune 500 CMOs, who were changing email marketing software to understand which tool they were moving from and to – and why.

HubSpot

HubSpot is world-class in offering businesses an all-in-one sales and marketing platform that includes a CRM, landing pages, email marketing, marketing automation, chat, forms, and everything in between. Using HubSpot as the backbone of your marketing and sales, you can more easily attribute revenue to the marketing campaign, newsletter, or blog post influencing each sale. In this sense, HubSpot is more of a CRM that offers email marketing and automation rather than vice versa. And if your website is built on WordPress, you get an extra advantage to using HubSpot as your email marketing tool. HubSpot has a WordPress plugin that allows you to send email campaigns directly from WordPress. The plugin also lets you use a HubSpot form or chat widget to automatically capture contacts in your CRM without leaving WordPress.

Sendinblue

Sendinblue is best known as one of the leading transactional email services. Building on this reputation, they built an email marketing automation product. We use Sendinblue to send transactional emails for two of our ventures (Leadformly and Serene), as they’re one of the few email marketing providers with servers in the European Union (which helps with our GDPR compliance) and they have good deliverability rates (we’re currently at 98%). While I can’t comment on their marketing automation features from first-hand experience, it’s evident from our customer surveys that it’s good but lacks some of the more advanced features (such as goal tracking, native integrations, and annotations).

Drip

Drip integrates deeply with all mainstream e-commerce platforms- Shopify, Magento, and WooCommerce – as well as the more obscure and custom-made ones. With built-in revenue analytics and tools to engage customers across multiple channels (from social to SMS), Drip is ideally positioned as a powerful tool for growing e-commerce stores. Their pricing is also palatable, starting at $19/month for small list sizes.

Omnisend

Omnisend is quickly becoming one of the leading marketing platforms for e-commerce stores. Designed to help e-commerce brands control their marketing across multiple channels, Omnisend offers automated email, SMS, push notifications, and, most impressively, integrations with Google Ads, Instagram, Facebook Ads, Messenger, and WhatsApp – which they claim have 10X higher click-through rates than email.

Moosend

Moosend offers detailed email analytics that shows you important metrics such as email opens, clicks, bounces, product views, purchases, custom event tracking, and even predicted demographics data. All plans come with powerful conversion optimization features such as A/B testing, email heatmap analytics, countdown timers, conditional content, an AI engine for product recommendations, popup forms, floating bars, newsletter signup subscription forms, and more. Moosend offers a forever-free plan for up to 1,000 email subscribers and unlimited emails (no credit card required). After that, their pricing starts at $8 per month for their Pro plan, which includes a landing page builder, transactional emails for eCommerce websites, team management, and more.

Bulk Mail Verifier

Email list verification, bulk email verifier, email verifier API & automated email verification in one place. Bulk Mail Verifier, the free email verifier software, provides the most comprehensive email verification service with the highest accuracy, including email checker service. Bulk Mail Verifier operates a super-fast API (Application Programming Interface) that allows you to connect your website or application with our service, and you can verify your subscribers' emails.