Grab These 5 Drip Email Campaign Ideas Today!

By Bulk Mail Verifier | 10/22/2023, 6:57:34 PM

We receive e-mails in our inboxes every day. Every once in a while, a few marketing emails cut through the noise. Drip email campaigns are the best way for marketers to capture the attention of recipients. They tell a story, offer a personalized experience, and often come at the perfect time. 

If you want to know how drip email campaigns can convert and help your business grow, you've come to the right place. In this article, you'll learn everything you need to know about drip email campaigns. You'll also discover five easy ways and inspirations to use them for your business. 

What Are Drip Email Campaigns, And How Do They Work? 

A drip email campaign is a series of emails sent over a specific period of time.  Many drip campaigns are triggered by email; e-mails are sent based on the recipient's actions, such as signing up for a newsletter or abandoning an online shopping cart. This means emails are automated, so you don't have to worry about manually sending multiple emails to your customers. 

Creating a drip email campaign is easy. Beautiful images, eye-catching subject lines, and, of course, standard email practices, such as using the customer's name and checking grammar, will help make your emails effective.  You need to make sure that all the emails in your sequence – whether there are only two or five –  follow a logical sequence. 

For example, let's say you're selling an online game, and your goal for the email sequence is to make a sale. 

Your email sequence might look like this: 

E-mail 1

You recommend the game 

E-mail 2

You let subscribers play the game for a limited time.

E-mail 3

When this period ends, you will deliver your product. 

You should also  think about the following when preparing your campaign:

With that in mind, let's look at how drip email campaigns can develop your trade. We'll moreover see a few of the distinctive sorts of email campaigns you can run.

How Do Drip Email Campaigns Grow Your Business? 

Drip email campaigns can bring you many benefits. Let's look at some of the inspirations them in this section: 

Boost Engagement 

Since email blast campaigns are often triggered, recipients are more likely to read the emails and click on them. 

Enhance Brand Awareness 

When you send emails at the perfect time, your customers are more likely to open them. This will give you the opportunity to effectively communicate your brand identity. 

Promote Related Products 

Via e-mail campaigns, you can show offers and products that your subscribers are interested in. For example

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trickle campaigns based on buy history allow you to show personalized product recommendations to recipients. 

Catch Abandoned Carts 

As you'll see in the email campaigns below, you can include these emails in your abandoned cart strategy. Drip email campaigns allow you to send frequent, relevant emails to customers who haven't followed through on their purchases. 

Should You Use A Shared IP or A Dedicated IP when Sending Email? 

By communicating with your customers in an opportune and important way, you'll give an awesome personalized encounter for your customers. However, if you're stuck for ideas, here are five drip email campaigns you can launch today. 

Five Email Blast Campaigns To Help Grow Your Business 

There are numerous sorts of e-mail groupings you'll be able to run, depending on your objectives. In this section, we will look at five popular email campaigns that can help you grow your business: 

#1. Welcome Email Sequence 

When customers sign up for your newsletter or create an account on your online e-commerce store, they should expect a welcome email. Welcome emails are opened more often than promotional emails: 4,444 57.8% open rate for welcome emails compared to 14.6% for promotional emails. 

The drip email campaign graph shows the rate of transactions sent and revenue per E-mail, which is much higher than promotional mailings. 

Most companies send a single welcome email. But since welcome emails get more engagement than standard promotional emails, why not send more than one? 

Here's what you can include in your welcome email campaign: 

  1. Thank the beneficiaries for marking up, and welcome them to your brand. 
  2. The second email is an opportunity to express yourself and tell the recipient more about your brand. 
  3. The third E-mail is to showcase your best products and services. 
  4. The fourth and final e-mail can include customer reviews and your ratings on customer review sites. 
  5. With catchy subject lines and eye-catching images, these welcome emails are an opportunity to convert your email subscribers into loyal customers. 

#2. Promotional Email Series For Special Offers E-Mail 

 is a great way to let your customers know about a special offer you're offering. However, sometimes we open an email with an offer, think about it,  then close it and forget all about it. This is why drip campaigns are so important to encourage customers to follow up when you send them offers. 

Setting Up A Drip Campaign 

  1. A typical e-mail drip campaign sequence for special offer promotions might look like this: 
  2. Grab your recipient's attention and inform them about the offer of your special treat. 
  3. Remind recipients that the promotional offer is still valid and tell them why it's such a good value.
  4. Make a sense of criticalness by telling the beneficiary that the wonderful thing you told them will end tonight. 

Premium promotional emails are a great way to generate revenue and grow your business. However, don't expect customers to take action immediately after opening your first email.

#3. Birthday Series

Birthday Series Birthday e-mails generate 342% more revenue per e-mail than standard promotional e-mails. Numerous of us anticipate getting uncommon offers from companies on our birthdays, so we keep an eye out for them. But why just send customers an e-mail for their birthday? 

This doesn't mean you should send customers three e-mails on their birthday. Instead, you can spread out the celebrations. 

Here's An Example Of What You Can Do

  1. A few days before a customer's birthday, you can automate a triggered e-mail with a special offer inside. 
  2. This is where you use a classic birthday promotional E-mail. 
  3. If the recipient hasn't redeemed their birthday voucher yet, send them a reminder e-mail and give them a few extra days to redeem. 
  4. Birthdays can be busy, so send a series of birthdays instead of a single e-mail. This ensures your customers can take advantage of your special birthday offers. 

#4. Cart Abandonment E-Mail 

Abandoned carts are an e-commerce business owner's worst nightmare. According to Statista, 88.05% of online shopping carts were abandoned in 2020. Cart abandonment e-mails are a proven form of marketing used to persuade customers to return to your website and complete the transaction to buy their products. 

Abandoned Cart E-Mails 

The sequence of abandoned cart e-mails depends on the time between when the customer abandoned their cart and when your E-mail was sent. 

For example, you can send the first e-mail six hours later, the second E-mail 24 hours later, and the third E-mail 72 hours later. Your final E-mail can also include a special offer to entice the recipient to make a purchase. 

#5. Upsell E-mail 

An upsell e-mail series or post-purchase e-mail series is an awesome way to follow up after somebody makes a buy and energize clients to return to your online store. These e-mails work like special offers, but they are more personalized to the recipient because they are triggered by their recent purchases. 

An E-Mail Upsell  Campaign Might Look Like This: 

  1. The first e-mail should thank the customer for their purchase and include a limited-time special offer. 
  2. This E-mail reminds customers of their recent purchases and encourages them to come back for more. 
  3. Like this standard special offer promotion sequence, the final e-mail should make sense of direness and remind the beneficiary that their uncommon offer will lapse before long. 

Each of these e-mails must refer to the customer's recent purchases. This makes drip campaigns more personalized – an encounter that 80% of clients say energizes them to make a purchase. 

Are You Ready To Set Up Drip E-Mail Campaigns? 

Personalized, timely, and relevant e-mail campaigns are a great way to engage with customers, advance significant items, and develop your trade. you must use an email checker before sending any mail. By setting up these robotized e-mails, you'll be able, beyond any doubt, to discover their way to your customers or customer inboxes at the perfect time.