We receive e-mails in our inboxes every day. Every once in a while, a few marketing emails cut through the noise. Drip email campaigns are the best way for marketers to capture the attention of recipients. They tell a story, offer a personalized experience, and often come at the perfect time.
If you want to know how drip email campaigns can convert and help your business grow, you've come to the right place. In this article, you'll learn everything you need to know about drip email campaigns. You'll also discover five easy ways and inspirations to use them for your business.
A drip email campaign is a series of emails sent over a specific period of time. Many drip campaigns are triggered by email; e-mails are sent based on the recipient's actions, such as signing up for a newsletter or abandoning an online shopping cart. This means emails are automated, so you don't have to worry about manually sending multiple emails to your customers.
Creating a drip email campaign is easy. Beautiful images, eye-catching subject lines, and, of course, standard email practices, such as using the customer's name and checking grammar, will help make your emails effective. You need to make sure that all the emails in your sequence – whether there are only two or five – follow a logical sequence.
For example, let's say you're selling an online game, and your goal for the email sequence is to make a sale.
You recommend the game
You let subscribers play the game for a limited time.
When this period ends, you will deliver your product.
You should also think about the following when preparing your campaign:
With that in mind, let's look at how drip email campaigns can develop your trade. We'll moreover see a few of the distinctive sorts of email campaigns you can run.
Drip email campaigns can bring you many benefits. Let's look at some of the inspirations them in this section:
Since email blast campaigns are often triggered, recipients are more likely to read the emails and click on them.
When you send emails at the perfect time, your customers are more likely to open them. This will give you the opportunity to effectively communicate your brand identity.
Via e-mail campaigns, you can show offers and products that your subscribers are interested in. For example
trickle campaigns based on buy history allow you to show personalized product recommendations to recipients.
As you'll see in the email campaigns below, you can include these emails in your abandoned cart strategy. Drip email campaigns allow you to send frequent, relevant emails to customers who haven't followed through on their purchases.
By communicating with your customers in an opportune and important way, you'll give an awesome personalized encounter for your customers. However, if you're stuck for ideas, here are five drip email campaigns you can launch today.
There are numerous sorts of e-mail groupings you'll be able to run, depending on your objectives. In this section, we will look at five popular email campaigns that can help you grow your business:
When customers sign up for your newsletter or create an account on your online e-commerce store, they should expect a welcome email. Welcome emails are opened more often than promotional emails: 4,444 57.8% open rate for welcome emails compared to 14.6% for promotional emails.
The drip email campaign graph shows the rate of transactions sent and revenue per E-mail, which is much higher than promotional mailings.
Most companies send a single welcome email. But since welcome emails get more engagement than standard promotional emails, why not send more than one?
is a great way to let your customers know about a special offer you're offering. However, sometimes we open an email with an offer, think about it, then close it and forget all about it. This is why drip campaigns are so important to encourage customers to follow up when you send them offers.
Premium promotional emails are a great way to generate revenue and grow your business. However, don't expect customers to take action immediately after opening your first email.
Birthday Series Birthday e-mails generate 342% more revenue per e-mail than standard promotional e-mails. Numerous of us anticipate getting uncommon offers from companies on our birthdays, so we keep an eye out for them. But why just send customers an e-mail for their birthday?
This doesn't mean you should send customers three e-mails on their birthday. Instead, you can spread out the celebrations.
Here's An Example Of What You Can Do:
Abandoned carts are an e-commerce business owner's worst nightmare. According to Statista, 88.05% of online shopping carts were abandoned in 2020. Cart abandonment e-mails are a proven form of marketing used to persuade customers to return to your website and complete the transaction to buy their products.
The sequence of abandoned cart e-mails depends on the time between when the customer abandoned their cart and when your E-mail was sent.
For example, you can send the first e-mail six hours later, the second E-mail 24 hours later, and the third E-mail 72 hours later. Your final E-mail can also include a special offer to entice the recipient to make a purchase.
An upsell e-mail series or post-purchase e-mail series is an awesome way to follow up after somebody makes a buy and energize clients to return to your online store. These e-mails work like special offers, but they are more personalized to the recipient because they are triggered by their recent purchases.
Each of these e-mails must refer to the customer's recent purchases. This makes drip campaigns more personalized – an encounter that 80% of clients say energizes them to make a purchase.
Personalized, timely, and relevant e-mail campaigns are a great way to engage with customers, advance significant items, and develop your trade. you must use an email checker before sending any mail. By setting up these robotized e-mails, you'll be able, beyond any doubt, to discover their way to your customers or customer inboxes at the perfect time.