If you've invested a lot of time in manual prospecting, you already know that generating quality leads isn't easy. But with the right lead generation tools at your disposal, you can significantly increase your B2B lead generation efforts and results.
Unfortunately, there are dozens of B2B lead generation tools /software available, making it difficult to determine which one is right for your business. The good news is that we’ve done the heavy lifting for you and compiled a list of the 21 best B2B lead generation tools and software for you to consider.
What Is Lead Generation Software?
B2B Lead generation software is a specialized tool designed to help businesses capture, nurture, and convert leads into qualified leads.
These software solutions leverage various channels, such as email, website, landing pages, social media, etc., to attract leads and nurture them with targeted content, personalized messages, and automated workflows.
Simply put, it automates and streamlines the entire lead generation and distribution process, allowing you to identify and engage with people who have expressed interest in a product or service.
Benefits Of Lead Generation Software
Before exploring the best lead generation tools and software, consider some of the key benefits of using them for your business.
- Automate lead generation – Manual lead generation methods such as cold calling and mass emailing can be tedious and do not always yield the desired results. This is where lead generation software comes to the rescue. It helps simplify and automate the lead generation process, making it more efficient and less time-consuming.
- Most importantly, it allows you to create targeted campaigns, capture leads across multiple channels, and even automate follow-ups.
- Improve lead quality – Not all leads are created equal, which is why it's important to focus your efforts on leads that are more likely to convert into maximum sales. Lead generation software will help you do that. It helps focus on high-quality leads by implementing lead scoring and evaluation processes.
- This way, you can not only generate higher-quality leads but also optimize your marketing efforts, which can ultimately improve conversion rates and maximize ROI.
- Optimize campaign performance – To generate higher quality leads, it is essential to track and analyze your campaign performance. Lead generation tools are equipped with powerful features that allow you to track and measure key metrics such as lead acquisition rate, conversion rate, cost per lead ability, etc.
- This information can help you determine what's working and what's not so you can make data-driven decisions to optimize your campaigns.
- Increase your revenue – The ultimate goal of any business is to generate revenue, and lead generation software can play a key role in achieving this goal. As explained earlier, lead generation software can help you focus on high-quality leads, helping to shorten sales cycles and close deals faster. Result? – It significantly increases your business revenue.
Best Lead Generation Software Tools
Saleshandy is the leading B2B lead generation tool that helps digital marketing, IT, and B2B SaaS agencies set up automated email sequences to turn their leads into qualified leads at scale. Find the perfect email checker services with BMV.
With Saleshandy, you can easily capture new leads using the LinkedIn Email Search Chrome Extension – Saleshandy Connect. With the extension, you can add your leads' email addresses directly to your lead lists and email sequences. This way, you can start your lead nurturing process right away.
To Make Your Email Sequences Effective, Consider Using The Following Sales Handy Features:
- Personalize emails – Personalizing your cold emails can significantly increase your chances of reaching prime inboxes and getting higher open rates.
- Spin tax – Spin tax allows you to further personalize your cold emails. It allows you to create a single variation of your email copy, which helps you create diverse copies. You can simply add Spin tax between words, sentences or paragraphs in the body of your email.
- To facilitate better personalization using unified tags and Spintax, Saleshandy provides personalization scores and content guidance to make improvements as needed.
- Sender rotation (new version) – Sender rotation improves your sendability by distributing your sending volume across multiple accounts. Instead of just one, you can now connect up to 50 email accounts (to rotate) in Saleshandy and avoid spam filters.
- Automated follow-up – Saleshandy allows you to add automated follow-ups to close deals. With Saleshandy, you can easily set up email follow-ups and automate your entire follow-up cycle.
- Schedule your emails – It's important to reach your prospect's inbox when they're most likely to open it. Using Saleshandy, you can schedule your email sequences at a specific date, time, and time zone to arrive in their inbox when they are most active.
Advantages And Disadvantages Of Saleshandy:
- Connect unlimited email accounts at no additional cost
- Automatically rotate email accounts for better email delivery
- Track your emails with detailed analytics reports
- Manage all your email communications from one inbox
- Set up automatic tracking sequences
- Integrates with popular ESPs such as Gmail and Outlook
- Ability to test A-Z variations
- Automatically pause email campaigns if the bounce rate exceeds a certain threshold.
- Easily add an unsubscribe link
- Supports multiple users for team collaboration
- No free plan (7-day free trial available)
- Limit communication via email
2. The Climax
Woodpecker is another lead generation and nurturing tool that helps businesses automate their email outreach process. It's especially useful for sales teams, recruiters, and marketers because it allows them to send automated, personalized email campaigns while maintaining a human touch.
The tool integrates with email accounts and CRM systems, ensuring all communications are easily tracked and managed. Additionally, Woodpecker offers advanced personalization options to tailor each email to the recipient, making your outreach more effective.
- Email Campaign Automation – Woodpecker allows you to automate your email campaigns, scheduling emails to be sent and followed up at specific times so you don't have to send them manually.
- Personalization fields – This feature allows email personalization so that each email appears as if written specifically for the recipient, increasing engagement.
- Automated follow-up – If your initial email goes unanswered, Woodpecker can automatically send follow-up emails based on predefined rules, maximizing the chance of a response.
- Bounce Rate Tracking – This feature allows you to track the bounce rate of your email campaigns, providing insights into deliverability and helping you maintain a good sender reputation.
- Response detection – This smart feature can detect responses and out-of-office messages, allowing you to understand recipient behaviour and adjust your campaigns accordingly.
Advantages And Disadvantages Of Woodpeckers:
- Potential customer list management tool
- Human-like sending algorithm to avoid spam filters
- Group collaboration feature
- A/B testing capabilities
- Integrate with LinkedIn to expand reach
- Advanced reporting and analysis tools
- Needs a learning curve to fully exploit the features
- Dependence on mail server delivery speed
- Relatively basic user interface compared to some competitors
- Poor customer support
- Prices may not be suitable for small businesses or startups
OptinMonster lets you create engaging popups, scrollbars, exit-intent popups, floating bars, and more. To convert traffic into quality conversions. These visually appealing popups can be placed on your website, blog site or high visitor volume pages. Additionally, OptinMonster is equipped with features like exit intent technology, targeting rules, and A/B testing.
These features allow businesses to provide highly targeted, personalized messages and offers that engage and encourage visitors to provide their contact information.
- Customizable registration forms – Create branded, visually appealing registration forms to capture visitor information.
- Exit Intent Technology – Detect when visitors are about to leave your site and trigger a targeted opt-in form to capture their attention.
- Advanced targeting rules – Show personalized signup forms based on factors like referral source, geographic location, or on-site behaviour.
- A/B testing – Test multiple variations of your signup form to determine the most effective design and messaging.
- Page-level targeting – Display sign-up forms on specific pages or sections of your site to target relevant audiences.
- Analytics and insights – Track key metrics like views, conversions, and conversion rates to analyze the performance of your signup forms.
Advantages And Disadvantages Of Optinmonster:
- Increase the number of potential customers and grow your email list
- Customizable and visually appealing registration forms
- A/B testing to optimize conversion rates
- Integrates with popular email marketing platforms
- High learning curve in terms of configuration and optimization
- Higher costs for advanced features and plans
- Design flexibility is limited for certain types of forms
- Potential impact on website loading speed
- Limited support for non-WordPress sites
4. Brevo (Formerly Sendinblue)
Brevo helps you create eye-catching landing pages and sign-up forms to grow your contact list and get interested leads in your hands. With their drag-and-drop feature, you can create a landing page or signup form in minutes.
With Brevo, you can create and manage landing pages, design and send personalized email campaigns, set up marketing automation, and track the performance of your lead generation efforts. It also provides intuitive tools for creating contact lists, segmenting leads, and integrating various lead capture forms on the website.
- Email Marketing – Design and send personalized email campaigns to attract leads and nurture them through the sales funnel.
- Landing page builder – Create optimized and visually appealing landing pages to attract leads and drive conversions.
- Marketing Automation – Set up automated workflows to send targeted and tracked messages based on prospect behaviour and triggers.
- Lead management – Organize and segment leads effectively to personalize communication and deliver relevant content.
- Registration forms – Easily create and embed customizable registration forms on websites to capture lead information.
Brevo Pros And Cons:
- Comprehensive marketing automation feature set
- User-friendly interface and intuitive tools
- Landing page builder to attract leads
- CRM integration
- Limited template options for landing page design
- Some features may require technical knowledge
- Automation processes can be complicated for beginners to set up
- Advanced features like A/B testing and SMS marketing are limited to lower-tier plans.
5. Main Puzzle
LeadQuizzes offers a fun way to generate leads. It allows you to create quizzes to interact with your audience and understand them better. The feedback you receive from potential customers can help you better segment and target your campaigns.
Using LeadQuizzes, you can engage your target audience, capture valuable information about your leads, and better understand their interests and behaviours. Additionally, the tool offers a user-friendly interface and a range of customizable templates to design engaging quiz experiences.
- Create interactive quizzes – Easily create interactive quizzes and assessments to engage your audience and capture valuable information about prospects.
- Customizable templates – Choose from a variety of customizable quiz templates to design engaging and visually appealing quiz experiences.
- Lead Capture Forms – Collect lead information seamlessly by integrating lead capture forms into your inquiries.
- Result segmentation – Segment leads based on their test results to personalize follow-up communications and tailor marketing efforts.
Advantages And Disadvantages Of Leadquizzes:
- User-friendly interface
- Customizable quiz templates
- Lead collection form
- Segment results
- Integrates with popular email marketing platforms
- Deep understanding of audience preferences and behaviour
- Limited design customization options
- The steep learning curve for beginners
- Average support response time