As a popular cold email strategy outreach tool, Lemlist is a reasonable choice for some sending groups. However, it lacks many basic accessibility features, like email account rotation, dedicated inboxes, and the ability to scale properly.
Is there a better option for your group? If you've ever looked to Reddit for alternatives to Lemlist and only found thinly disguised sales pitches, you may be even more confused about your options.
So you can easily compare side by side, I've rounded up the best cold email tools for outbound teams. I'll walk you through the best Lemlist alternatives to help you find the tool with the right features, price, and integrations.
Are you looking for a better tool to scale your outreach campaigns? Let's compare the seven best options.
A cold email tool with strong reach, Campaign Hunter is a solid alternative to Lemlist if you want an easier-to-use option with more built-in features and more transparent pricing. The platform's outreach templates can help you quickly create high-performing multi-touch email sequences. When you receive a response, you can follow up and respond from Hunter's dedicated inbox.
In addition to the native API, Hunter also works with popular CRMs and Zapier, so you can easily add this platform to your prospecting process. If you need updated data or more leads, Hunter can help, too. Campaign Tool integrates with Hunter Email Finder and Email Verifier. It finds, verifies, and enriches your leads' contact details, helping your outreach land in the inbox.
Campaign Hunter may look simpler, but it has more essential outreach cold email strategy tools than Lemlist. All Hunter plans include an integrated lead database and paid plans support multiple inboxes with account rotation. The Hunter's pricing is also easier to navigate. Paid plans support unlimited seats, limiting emails per campaign rather than per send, giving Hunter the ability to scale much more affordably.
Campaign Hunter is designed for sending emails only. Unlike Lemlist, it doesn't support LinkedIn messages or cold calling.
While its email campaigns allow for more than a dozen custom attributes, Hunter offers less advanced options for personalizing outreach. Compared to Lemlist, its native integration list is also shorter.
Free plan available. Paid plans always start at $49 per month for unlimited seats, larger campaigns, and more email verification.
If Lemlist's range isn't advanced enough for your needs, Woodpecker is a good alternative. To help you find what potential customers like, all Woodpecker plans include A/B testing with up to five variations. You can manage responses to your sequences from the platform's unified inbox.
But Woodpecker is missing some important tools. It doesn't have a lead research tool, although it does integrate with Hunter. And while Woodpecker has a deliverability monitor to detect issues with bounced emails, it no longer offers automatic startup and recovery for Google accounts. You'll need to increase your sensibility for new accounts or fix your sending reputation manually.
Warm-up teams, take note. Like Lemlist, Woodpecker's pricing structure is based on the number of users. If you have a lot of outgoing reps involved, this can quickly become expensive.
Compared to Lemlist, Woodpecker's analytics are much easier to interpret. For any campaign or cold email strategy , you can see open rates, responses, and interest at a glance. Woodpecker also has detailed lead profiles. From the dashboard, you can easily view a lead's entire campaign history and manage their status.
Woodpecker has email templates. However, it lacks an AI-powered email writing tool, which Lemlist does relatively well.
7-day free trial but no free plan. Paid plans start at $54 per email placement per month to contact 1,500 leads.
Designed for multi-channel outreach, Mailshake is a good choice for creating sequences with both cold email strategy and cold calls. It works with any cold email strategy provider and integrates with leading CRMs so it can connect to your workflow. Mailshake has several tools to improve deliverability, including email pre-warming and advanced scheduling and throttling. All plans also include A/B testing.
To improve your reach, Mailshake offers AI-powered email templates and a composer – Shakespeare. It creates multiple versions of the message so you can choose the best solution. If you need to use lead enrichment or cold calling, note that you will need to upgrade. Mailshake's data scraping tool is charged separately, and cold calling is a premium feature.
Like Lemlist, Mailshake has a task-based response management system. However, Mailshake is more powerful. Between the lead capture tool and Mailshake's task list, you can reply to leads and see their interaction history. You can even call prospects and record calls from the task list.
If you think Lemlist's pricing seems complicated, Mailshake takes it a step further. The platform offers separate pricing for lead and outreach data, making it difficult to know how much you'll end up spending. Mailshake doesn't offer a free trial, so you might not realize that the user interface looks a bit outdated until you pay. The platform requires an annual commitment, so even testing it is expensive.
No free plan or free trial was available. Paid plans start at $58 per user per month (billed annually) for basic email streaming features. Includes 50 free Data Finder credits. Credit plans start at $49 per month (billed annually).
If you need more robust sending features, Reply.io is a good alternative to Lemlist. More than just an outreach tool, this platform can also manage your entire sales engagement process. Reply.io has a built-in lead finder and verification tools to speed up prospecting. Its outreach tools work with email, cold calls, SMS, and WhatsApp, so it can build advanced multi-channel sequences.
Using Reply.io's AI-powered tech, you can create touches or entire sequences with short prompts. The platform also supports personalized video, giving you another way to connect with prospects. It also has an AI-powered sales assistant tool that can write replies based on previous messages in the thread. The tool automatically estimates the probability of receiving a response so you can make adjustments as needed.
To help you book more meetings, Reply.io has a built-in calendar tool. The platform integrates with HubSpot, Salesforce, and Pipedrive to keep your data in sync.
From sales engagement features to AI-powered tools, Reply.io can do more than Lemlist. If you want a complete outbound platform, Reply.io is a better choice.
Because it's so complex, Reply.io has a much steeper learning curve. It's also much more expensive, especially for teams.
Reply.io charges per seat, making it expensive to scale. If you want add-ons like additional mailboxes, email startup, and email verification, you'll have to pay more.
Free plan available. Paid plans always start at $60 per user per month for one mailbox and 1,000 data credits.
With unlimited email accounts and a powerful launch system, Instantly.ai is a suitable choice for large outbound teams with ambitious outreach goals. Compared to Lemlist, it is easier to use and cheaper to scale.
Basic plans only have one seat, so you'll need to upgrade to fit your group. All Instantly.ai plans include multi-touch sequences, advanced scheduling, and analytics to track results. But only the top-level accounts get key features like A/Z (multivariate) testing and unified inboxes.
Although Instantly.ai has lead enrichment and research tools, it is not included in the campaign price. Be prepared to spend twice as much if you want to add lead verification.
Although Lemlist has a full set of tools, they are not always directly integrated. For example, you'll need to use the Lemwarm dashboard to launch email accounts and the Lemstack dashboard to source leads. By comparison, Instantly.ai has a much simpler setup. All the necessary tools, including email starters, are integrated into Instantly.ai.
If LinkedIn is crucial to your outreach strategy, Lemlist is a better option. Instantly works with cold email only. Don't expect to sync your CRM with Instantly.ai, either. It doesn't have any native CRM integrations, so it requires using Zapier to connect your data.
Free trial but no free plan. Premium sending and startup plans start at $37 per month for unlimited email accounts and email startups. Paid Leads plans start at $47 per month for 1,000 leads.
Designed for large-scale mailing, QuickMail is a good choice for large groups and foreign agencies. Its lead and email limits are among the highest among Lemlist's competitors.
One of the most affordable cold email tools, QuickMail also works for bootstrapped teams. All plans allow multiple email accounts and unlimited seats, so you can get everyone involved. QuickMail works with Zapier and the MailFlow email warmer. But its list of native integrations is relatively short, and HubSpot and PipeDrive only work with mid-level plans and above.
Although QuickMail has multi-channel campaigns, they're a bit limited. You can use the platform for email, SMS, and cold calls. But there's no direct LinkedIn integration. To add a LinkedIn touch to a sequence, you have to add it as a task (that you'll have to complete manually) rather than an automated step.
For outreach agencies, QuickMail is a better option than Lemlist. QuickMail provides free access to the agency reporting portal, so you can easily share dashboards with your customers. And because QuickMail offers fewer add-ons, pricing is much simpler.
Lemlist's user interface may not be perfect, but in comparison, it seems much more up-to-date. QuickMail's user interface could be refreshed to make the platform more intuitive.
14-day free trial but no free plan. Paid plans always start at $49 per month for five email accounts and 30,000 email sends.
A cold email tool for teams aiming to ramp up their outbound, Saleshandy can scale outreach without a huge budget. With its relatively affordable pricing and robust feature list, Saleshandy is a strong alternative to Lemlist.
Even the most basic Saleshandy plan supports multiple email accounts, so you can alternate senders to maintain high deliverability. However, plans limit the number of leads and email sends, so you'll need to upgrade for larger cold email campaigns. All plans include email startup to improve deliverability, a unified inbox to manage replies, and spintax to personalize your emails. However, you'll need to upgrade to access multivariate A/B testing.
Compared to Lemlist, Saleshandy has a longer feature list with more options for optimizing cold emails. For example, Saleshandy offers content guides that evaluate subject lines, personalization levels, and spam scores to help you send better emails. Saleshandy's prices are also much easier to navigate. It has some add-ons but doesn't require you to take credit for additional email sends.
Saleshandy only supports email, making it a poor choice for multi-channel distribution. And since it doesn't have native HubSpot and Salesforce integration, it might not fit easily into your prospecting process.
7-day free trial but no free plan. Paid plans start at $36 per month for unlimited email accounts and 6,000 email sends. Email verification is available as a $60 add-on for 30,000 recipients.