Did you know that an average person easily receives dozens of emails daily? So, your email marketing strategy must be unique if you want your emails to stand out.
Emails can help you promote your business, announce new products or services, and provide insights about your industry. Email marketing generates $44 in ROI for every $1 spent. Here, we have identified the five best email strategies to help you boost sales and grow your business.
As your business grows, you will get different types of clients. There are different ways you can organize your growing email list. You can segment your email list into specific customer demographics or organize it by primary and secondary customer profiles.
When you segment your email list, you’ll be better able to segment your emails based on buying habits, returning customers, new customers, and more. It could also open up 14% higher.
Each customer group may have different needs for your business. Still, when you can segment your customers, they have a better chance of reading your emails and paying attention to your calls to action because they’ll know you Send relevant emails and work with them.
Depending on your Email Marketing and business goals, you can differentiate your email list differently. Additionally, you can arrange your customers based on their demographics and purchase history. By segmenting your customers based on personal characteristics, you can equip them with information or offers that appeal to them.
However, you can also segment customers based on their level of engagement with your brand, like purchasing date and new subscribers.
Keep an eye on customers who haven’t opened your emails or purchased from you recently. Although segmentation takes time, using the right email tools can simplify the process. When you’re better able to deliver the content your customers want, you’ll prove your brand is authentic and trustworthy. 39% of businesses that segmented their email lists increased open rates, customer acquisition, and customer retention.
After you divide your email list into different categories, you can launch a drip Email Marketing campaign for each type of customer. A drip campaign is a scheduled marketing email that an email client automatically sends after a customer reaches a specific trigger. These campaigns start with a lead email, use a sales funnel to generate leads, and generate repeat customers. By running a drip marketing campaign, you may have a qualified lead conversion rate of up to 98%.
Triggers for a drip marketing campaign can come in many forms. One might be a clarification request, while the other might be a new subscriber. Other triggers could be a resource download or the recipient clicking a link in the body of the email. Once your email client registers the trigger, a follow-up message is sent.
If you combine a drip campaign with your Email Marketing strategy, you’ll see benefits such as being able to:
You can also set triggers to respond to negative customer behavior, such as not opening recent emails, not using your service for a while, or downloading a product but not a tutorial or other related resources. It depends on your business model, but it can help gently nudge people towards your company if you care about customer retention.
Then, when you welcome someone to your email subscriber list, making the welcome email effective is important. Personalize it with their name, and let new subscribers know what your business offers. Consider adding a special message for new subscribers to thank them for engaging with you.
Your welcome email can serve as a guide for new subscribers as to what they can expect from your business. People are more likely to open your business emails in the future if the emails are relevant and engaging and give them insight into your business. However, if your welcome email is more exciting, you can bet your customers will unsubscribe quickly.
Make sure to address your customers by name and customize the content of the email. Once you segment your email list into demographic groups, you can add a personal touch that fits your customer profile. Additionally, 59% of respondents said marketing emails influence their purchasing decisions.
You can also send timely emails, such as holiday cards, specials, or special coupons for a customer’s birthday. Developing customer relationships may require thinking outside the box, but it’s worth it. Customers increasingly want brands they can identify with.
The Secret Weapon for Marketers: Making Your Data Emailable with Our Email Verifier. When your emails are interactive and engaging, you’ll build relationships with your clients. Each phase of your email marketing campaign should be engaging and help educate your customers.
You can conduct a short survey to help your customers find the products you offer that best suit their needs. This engaging content can also help you educate your customers about what you have to offer and create an air of authority. When customers are in the awareness/engagement stage of the buying process, interactive emails can help move them into the consideration and purchase stages.
If customers have valuable interactions with your emails, they are more likely to make a purchase. Additionally, they may be willing to share personal data with you so you can segment them and customize emails that lead them to purchase.
Also, add a video or video link that demonstrates your product or provides information about the benefits of your service. Landing pages with videos have an 80% higher conversion rate than those without videos.
Lastly, your email list can be a powerful Email Marketing tool for your business. Using and taking inspiration from the above strategies can help you grow your business and ensure your emails are opened and aren’t sent to the spam folder.