Crafting a B2B Email List: 4 Essential Steps

By Bulk Mail Verifier | 9/28/2023, 9:15:46 AM

Building a B2B email list is key to a successful email marketing strategy. Don't know where to start? This guide will teach you how to build a B2B email list, starting with key list-building tactics.

To be successful with e-mail marketing campaigns, you first need to know how to build a B2B email list. Oftentimes, simply including an email signup form on your website is not enough. Not only do you want to grow your B2B email list, but you also want to make sure your B2B email campaigns are reaching the right people.

This is why B2B email list-building tactics are so important for coming to potential clients and developing your group of onlookers. Be that as it may, this could appear like an overwhelming errand, particularly on the off chance that you're building your list from scratch. 

Luckily, we've compiled this list to show you how to build a B2B email list for your business.

  1. Choose the right email marketing software
  2. Create attractive incentives
  3. Optimize your call-to-action (CTA) copy
  4. Place registration forms strategically
  5. Add an exit-intent popup form to your website
  6. Create landing pages that convert
  7. Drive signups on your social media platforms and email signatures
  8. Create a referral program
  9. Use the chat feature to make check-ins more interactive
  10. Encourage offline registration using a QR code

What Makes A High-Quality B2B Email List?  

Before diving into list-building tricks, it's important to first understand what makes a good B2B email list. In general, a mailing list should be

Based On Consent

You should always ask your email subscribers' permission before sending them a campaign. One way to do this is with double opt-in. This will assist you in keeping up your sender notoriety and complying with information security directions (e.g., GDPR, CAN-SPAM Act).

Absorb Your Content. 

The contacts on your B2B email list should be interested in both your business and the newsletters you share. This is why you should never buy an e-mail list. While this can assist you in developing your list rapidly, obtained contacts are more likely to stamp your emails as spam or unsubscribe.

Straightforward To Segment

E-mail division may be an extraordinary way to send focused email campaigns. When collecting information from new subscribers, try to collect data such as interests and demographics (e.g. age, gender identity, location)


You should aim to grow your B2B email list as much as possible. This will assist you in reaching unused clients and driving transformations. To develop your mailing list, you need to know the most effective list-building tactics.  

How To Create A B2B Email List

Here's an overview of the steps to building your B2B email list. Following these best practices will only improve your email performance and create a more valuable B2B email list for your business.

1. Choose The Right Email Marketing Software

Having the right email service is the best way to grow and manage your email list over time. It's best to look for a contact storage tool in your customer relationship management (CRM) software. This will help you track customer information, such as preferences and behavior. It moreover makes it simpler to coordinate mail with other advanced showcasing channels (e.g. SMS, WhatsApp, chat).

For example, Brevo offers basic email marketing tools, including opt-in forms and a drag-and-drop email builder. You also get unlimited contacts, which can be easily synced with Bravo's native CRM. These are essential building steps.

Create Attractive Incentives

Every successful list-building trick starts with creating something your customer values. Without high-quality lead magnets, lead cannot be produced.

  1. What do your customers want? 
  2. And how does this relate to what you're selling? 

Maybe it's a sample of how to do something with your product or a time-saving checklist that will give your readers a headache.

This can be valuable content like free ebooks or case studies, as well as physical gifts. Other incentive ideas include exclusive content or coupons.

2. Optimize Your Call-To-Action (CTA) Copy

Create a call-to-action (CTA) copy so visitors see the value of your incentive on the email opt-in form. Experiment with CTA copy like "sign up," "download," and "get my ebook" to see which performs best. You can even incorporate this into your list-building strategy and try A/B testing with different graphics and languages. These are essential building steps.

This is a smart email list-building tactic where you sign up to receive a code that grants access to their presale.

Place Your Registration Form Strategically

After creating a signup form to collect email addresses, you need to place it where you get the most website visitors. Try to place it on high-traffic pages on your website. Your blog's homepage, header, and footer are usually good places. Another popular place for your email signup form is in the sidebar of your website.

3. Add An Exit-Intent Popup Form To Your Website

To grow your B2B email list, enable an email signup form that appears just before visitors leave your site. Indeed, pop-ups are often effective in building lists and increasing conversion rates.

According to this statistic from Beeketing, e-commerce businesses can regain up to 35% of lost visitors with exit popups. These are essential building steps.

Create A Landing Page That Converts

Dedicated landing pages can play an important role in growing your email list. The goal of a landing page is to get people to "land" on it. For example, if you're invited to a podcast or webinar, you can mention your offer and send individuals to your landing page to sign up.

This will be simpler than sending them to your homepage, where they will have to find your registration form themselves. Landing pages also aid SEO because someone can directly search for "sign up for brand X e-mail list" on search engines.

4. Drive Signups On Your Social Media Platforms And Email Signatures

Grow your email list by promoting the newsletter on your email and social media accounts. Post a link to your registration form in your social media posts. You can also gather followers by holding contests or giveaways on social networks.

Adding an email signup CTA to your bio can also help you grow your email list. This way, every time someone views your profile, you have a chance to gain new followers.

Also, consider adding a subscriber link to your email signature. This is a great way to promote your newsletter to people who have already contacted you. These are essential building steps.

Create A Referral Program

Referral programs are another effective list-building tactic. Encourage current subscribers to share your email newsletter with their networks. To incentivize them further, offer incentives like bonus points or exclusive discounts.

Use The Chat Feature To Make Check-ins More Interactive

Introduce a chatbot to lock in site guests and turn them into email subscribers. Indeed, chat is not only used for customer support but can also be used for lead generation.

Simply set up conversation flows to capture subscriber e-mail addresses and other contact details. This makes the registration process more engaging and interactive. With Bravo, it's simple to include chat on your site and customize the chat widget for email signups.

Pro Tip: Offline Registration Using A QR Code

Grow your email list by collecting email addresses offline, such as at in-person events or in-store. QR codes are a helpful way to bridge the crevice between offline and online while growing your email list.

You can turn any registration form into a scannable QR code. Find out how to do it here. These are essential building steps.

Start Building Your Email List Today

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Hope this gives you lots of ideas on how to build your email list and kickstart your marketing strategy. With a little planning, you can build email lists for successful email campaigns.