Shop Smart in 2023: Explore the Best Ecommerce Email Templates for Success

An email marketing campaign is one of the most important keys to growing your business, whether you use Shopify or WooCommerce. Every email you send (from welcome emails to confirmation emails) is an opportunity to build a connection with your customers.

In this article, we'll show you great examples of various email types and give you tips for building a healthy email list. 

Let's Take A Look At Some Great Examples.  

1. Ann Taylor

Welcome Emails by Ann Taylor – 10+ eCommerce Email marketing Templates and 20 Examples to Increase Sales

We like Ann Taylor's email because it's simple, elegant, and highlights the offer. No one will miss the $50 off promotion.

2. Boden

Boden's Welcome Email – 10+ Ecommerce Email marketing Templates & 20 Examples to Increase Sales

Boden opens his welcome email with a short introduction that makes the reader feel special:

"Welcome to our world. Shop our legendary discounts before anyone else. This warm approach helps lay the foundation for a strong connection with their new subscribers.

And Boden also knows that a discount is an essential part of a welcome email:

Replicate their approach by including warm, engaging, and personalized language in your welcome email.

3. Bonobos

Bonobos Welcome Email – 10+ eCommerce Email Templates and 20 Examples to Increase Sales

The Bonobos welcome email is extremely simple and straightforward. They don't take up space with complicated introductions or images. Instead, they focus on promotions and clear calls to action.

This makes their emails ideal for busy subscribers who can scroll through them quickly.

Their offer is  20% off and free shipping on a customer's first order. This is smart because additional shipping costs are the number one reason shoppers abandon their carts. Promising free shipping before subscribers make a purchase is a great way to build goodwill and entice people to buy.

4. Navabi

Navabi's welcome email marketing strategy below hits all the right notes:

• The first email thanks new subscribers with a personalized welcome note and a sign-up discount code.
• The second email pushes subscribers to use a limited-time discount code, which drives purchases and builds brand loyalty.
• The third email puts the brand in the spotlight. It represents their approach and values, helping them build brand awareness.

navabi welcome email – 10+ ecommerce email templates & 20 examples to drive more sales

navabi welcome 2 - 10+ ecommerce email templates and 20 examples to drive more sales 

Welcome to Navabi – 10+ eCommerce Email Templates and 20 Examples to Increase Sales

Want to make your own welcome sequence like Navabi? Make sure you find the right balance between providing value to subscribers (i.e. with  unique discount codes) and promoting your brand.

5. Great

welcome fab - 10+ ecommerce email templates & 20 examples to increase sales

This email from Fab is another great example to include in your swipe file. This email design opts for a dynamic and highly engaging aesthetic with bold colors, fun fonts, and vibrant images. Zigzag, one- and two-column designs also attract attention, making emails easy to read. They also score points by keeping text to a minimum. They simply highlight their slogan and the subscriber's urgent offer.

 Additionally, they take advantage of the persuasive power of urgency by adding delay time. Want to recreate your own Fab-style welcome email? Apply fun email design elements and boost sales by offering timed discounts.

6. Aritzia

Aritzia Welcome Email – 10+ eCommerce Email Templates & 20 Examples to Drive More Sales

An image-focused email is perfect if you want to showcase your products. Aritzia does this by highlighting beautiful clothes and the benefits of shopping with them.

They introduce their brand by drawing attention to the benefits they offer, from luxurious fabrics to exceptional customer service. Therefore, this email grabs the reader's attention by answering the question: “What do I get when I shop from this ecommerce store? 

Another great feature of this welcome email is that it invites people to connect with them on social media. Techjury reports that the average person has 200 emails in their inbox. On the other hand, each person spends  145 minutes a day on social networks. Make sure you stay top of mind by asking subscribers to connect in your welcome email. Now that you know the ins and outs of welcome emails, let's move on to another of the most popular email types:

Promotional Emails

While welcome emails introduce subscribers to your business and inspire their first purchases, the goal of promotional emails is to drive sales for your business.

7. Shein

2017 01 20 0846 - 10+ ecommerce email templates and 20 examples to increase sales

Shein uses this thank you email to give existing customers a 40% discount to use on their next purchase.

This approach is a great way to inspire repeat purchases and build customer loyalty. Remember that you should wait a few weeks between making a purchase and receiving a promotional email. Most customers won't be ready to make another purchase right away.

8. Dodocas

Dodocase promotional emails – 10+ ecommerce email marketing templates & 20 examples to increase sales

This is another eye-catching special offer. DODOcase encourages visitors to return to their e-commerce site and shop with special seasonal discounts. Seasonal offers are tied to specific times of the year. They work because they create excitement around a certain season or event. These offers also help drive customer purchases because they are time-sensitive and use email checker. To truly get seasonal deals, look beyond Christmas, Black Friday, Easter and other “standard” holiday promotions. People quickly get bored of seeing the same old holiday promotions flooding their inboxes. Promote your own seasonal offerings based on unique or more niche holidays like Galantines Day (celebrating female friendship on February 13).

9. Rifle Paper Company

these bags won't last long - 10+ ecommerce email templates & 20 examples to increase sales

This email marketing example from Rifle Paper Co. is simply beautiful. The colors and images are gorgeous and represent the product perfectly. This design-focused email is a great approach if you sell clothing or other items with an aesthetic appeal.

Our favorite part of email? Instead of giving a time frame, they confidently asserted: "These bags won't last long." This emphasizes that these bags are desired and coveted, encouraging immediate purchases. 10. J. Crew

how to create a leopard belt dress with Sylvana Durrett 680x5581 - 10+ ecommerce email templates and 20 examples to increase sales

J. Crew's email marketing strategy goes beyond direct advertising. It helps customers solve problems and provides serious style inspiration.  They show three different ways to pair outfits with leopard print dresses. With this approach, J.Crew saves customers time and makes buying the right outfit easier. They also add value by reminding shoppers that their 40% off sale ends today. Mirror this email by diving deeper into some of your audience's common desires or problems.