Digital marketing influencers and gurus are professionals with years of broad, unique experience and a desire to share that experience with a worldwide audience. And that means you should be following them! Check out our top fifteen digital marketing gurus to follow in 2020.
Gary Vaynerchuk is one of the most well-known people in the digital marketing industry. He started his business journey in early childhood and hopped on the hype train of the rapidly growing Internet technology in the late '90s. He was one of the first in the e-commerce niche, and one of the first marketing influencers who's flourished on YouTube with their own shows.
He is also one of the best-selling marketing authors, an angel investor, a public speaker, and a VaynerMedia digital marketing agency owner. He's been on top of most top digital marketing influencers lists for a while and is unlikely to stop there. If you want to learn from the best, Gary Vaynerchuk is the one.
Digital and Internet marketing guru Neil Patel is THE guru of digital marketing, especially in content marketing and search engines. He is the leading figure in SEO education and was labelled one of the top ten digital influencers, according to Forbes.
The best thing about Neil is that he's not all talk – he's tested every technique he teaches in practice as the cofounder at Kissmetrics, Crazy Egg, HelloBar, and more. Besides his own business ventures, he has consulted and growth-hacked companies such as Hewlett-Packard, Amazon, General Motors, and NBC.
Neil Patel's blog is a must-follow for any up-and-coming digital marketer, both for amazing in-depth articles and great SEO tools.
Digital marketing influencer Ryan Deiss is the creator of the Customer Value Optimization tactic that is a real revenue booster for online businesses and companies. As the CEO and founder of DigitalMarketer.com, he is a leader in digital marketing education – his company offers training and tools for marketers that are definitely worth checking out.
With clients like Shopify, Uber, and InfusionSoft, he has consistently proven his status as a leading digital marketing influencer.
Fishkin is best known not only for his mustache appearance but also as a former CEO of MOZ. If you know what MOZ is, it's not hard to see why he is one of the top search engine optimization experts and marketing influencers.
However, what people like about Rand Fishkin the most, is that he started as a mere blogger back in 2003. He then opened a consulting firm, which later transformed into a software solutions company that's built the best SEO tool on the market today. His business journey has a lot to learn from.
Follow Rand if you rely on various SEO techniques and want to grow your projects by moving to the top position in search engine searches.
Digital marketing influencers carry Kim is an influencer, digital marketing coach, and the CEO and founder of MobileMonkey and WordStream – both are known to most digital marketers. He's also one of the best contributors on Medium and one of the eight most popular authors on the said platform. Larry Kim is among the best Google Ads, Facebook Ads, and SEO influencers.
You can follow Larry Kim for valuable insights into the world of digital marketing, Google, and Facebook Ads.
One of the best social media influencers, Pam Moore's strength lies in , marketing campaigns and conversion optimization. She shares some of the best strategies and techniques to boost branding, brand development, selling on social media, social media optimization, and much much more, with her audience of more than 1,500,000 followers.
She started as a social media marketing guru with strong branding and business development skills. Now she helps other digital marketers improve their social media and branding reach.
Tim Ferriss is the bad boy of the digital marketing world. His 4-Hour Work Week book is included on the New York Times and Wall Street Journal's best-sellers lists. He was one of the earliest Times to place their bets as investors on Duolingo, Facebook, Shopify, and much more.
Besides authoring numerous books, he is also known for his audio shows and podcasts that have already exceeded 100 million overall downloads. He teaches leadership, digital marketing, business management, and business development.
Kim Garst is another one of the top social media influencers and probably the most re-tweeted digital marketer ever. Forbes included her on their list of Top 10 people who influenced social media and can rightly be called social media marketing gurus.
She is also a very popular keynote speaker, best-selling author, and a consultant for companies like Microsoft, IBM, and MasterCard.
Kim Garst can help you turn social media into your primary traffic and sales channel, and knows how to make people love your brand.
In case you are a full-stack marketer and want to learn more about the multi-channel marketing approach, Jennifer Polk is the ideal influencer for you.
She is a wellknown advisor to marketing well-known, chief marketing officers, and marketing specialists worldwide. Jennifer Polk's strength team leads customer engagement, e-commerce, and brand awareness. If you aim to become a CMO or already are one, Jennifer Polk can teach you something about how to do it right.
Digital marketing influencersScott Stratten is a former music industry marketer and one of the top video marketing influencers around. He is a skilled marketer, and author of numerous best-selling marketing and business books, and a very passionate speaker.
He has consulted companies like Microsoft, PepsiCo, Walmart, and Adobe. Scott's favourite topic is disruption in marketing.
Digital marketing a: Jay Baer's favourite slogan is "Turn customers into more customers." A bestselling author and a founder of five multi-million dollar companies, his main specialization is word-of-mouth and viral marketing that makes your customers bring more customers. Jay Baer is a genius in customer engagement and retention. Also known for his podcastsinfluencer and, his Convince & Convert digital marketing firm, Baer has so far worked with clients like Cisco Inc.
If you want to understand more about your customers , turn them into your brand advocates and boost your viral marketing, then Jay Baer is an influencer you need.
Digital marketing the Jeff Sheehan is a viral marketing guru. His Sheehan Marketing Strategies company develops multiple buzz marketing techniques for giants like Apple and IBM.
Jeff Sheehan specializes in Twitter and Linkedin marketing.
Digital marketing guru Leonard Kim is a branding expert and a top digital marketing influencer in 2020. He is also one of the most followed and loved TED speakers: he teaches startup approaches, a business mindset, personal branding, influencer marketing, Linkedin marketing, and much more.
In case you want to know about the latest digital marketing trends, news, and best-working techniques, then following Leonard Kim is a must.
Neal Schaffer is another top social media LinkedIn. He is not just an ordinary influencer influencer but a speaker, consultant, and writer. Neal is famous for his guides, books, and blogs on digital marketing and social media marketing tricks, hacks and practices. He produces marketing content for Mashable, Forbes, and USA.
Follow Neal Schaffer to understand more about how to reposition your company, improve your branding influence, and make social media marketing finally work for you.
Digital marketing gurus Donna Moritz is a social media marketing, visual marketing and content marketing influencer, as well as a brand ambassador for various successful companies.
She is a professional in content strategy development and visual storytelling. Her Socially Sorted blog is jampacked full of marketing tips, hacks, and tricks, and her articles have been published on both Marketo and Hubspot.
If you want to learn about how to boost your social presence with rich content and increase your brand awareness – she is the influencer for you.
The reason you need to follow these digital marketing influencers is that smart people not only learn from the mistakes of others, but also from their successes. If you want to know what's really working and what's what's not in the world of digital marketing, following experts who have firsthand experience with the latest practices, methods, techniques, and is a must.
It doesn't really matter what field you specialize in – search engine optimization, email marketing, pay-per-click marketing, social media, or content marketing – you have to keep learning from the best of the best. They may not share every technique they know, but they will provide you with valuable insight and tools you'll need to take your business to the next level.