Digital marketing has created new routes for business and email marketing stays as the oldest and most affordable of all. Everyone having access to email, new challenges have also emerged. With the growing number of spam, ESPs are working day and night to come up with solutions and systems that would help keep systems clean and safeguard their users from Spam. The better the service in reducing spam, the more users it will attract. Gmail, Microsoft, and Yahoo being the leaders in the market have put a few steps to identify if the sender is legit and it is not sending any Spam.
The simplest way to spot a spammer from a legit user is how the campaign and data perform in terms of delivery. If a user has a low delivery rate and has a high hard bounce rate that is undelivered. The ESPs flags that user as a spammer and block the incoming traffic immediately and why won’t they? Suppose, someone claims they have got those 10000 users that signed up with them. They should have real data in hand, not guesses or invalids! Right? So when the Email service Providers see unusual behavior and bounces that is how they put a red flag or first red flag on the user.
With the implementation of those rules and steps, all the marketing companies are asking users to use email verifier, so they can send it to verified data only. This ensures that the data they have is valid, it’s up to date and the owner of the email actually exists. It plays a major role in saving your campaigns from marked as spam and keeping your reputation positive. When you use a list cleaner all your old and invalid emails are sorted. You are left with clean data. Sending your campaigns to clean and verified data helps you cross the 1st checkpoint. You get better delivery and when you get better delivery you generate better results.
Complex rules and regulations have enforced companies on their data. If you have inactive users, there is no point in sending emails to them.